Some nice packaging

Norwegian design agency, Strømme Throndsen Design, has developed the brand strategy, name, concept, packaging and visual identity for this organic flour.
"Holli Mølle is a small organic mill in Eastern Norway, specializing in flour production with the use of ancient and nutritious grain types. The target audience is modern women who value health and nutrition and are willing to pay extra for the safety and taste of organic flour, thereby providing them with an extra feeling of love and care for their family.

In creating the name, visual language and packaging for Holli Mølle, the following criteria were highlighted:


• The identity should be based on traditional and authentic values.

• The packaging should be environmental friendly, functional, flexible and efficient in production.

• The identity should challenge the existing visual language in the flour category.
The result is a simple and unique graphical design, with fresh colours on the labels as the only differentiator between the 6 variants. The design communicates well with the target group, giving them a feeling that the flour really is 'ground with love', as stated on the packaging in the personal message from the owner, Trygve Nesje."




"Cafè Opus is known as a family friendly café concept with traditional Norwegian food. The shopping centre culture in Norway has developed rapidly the last 5 years and the competition between the different chains is increasing. Café Opus needed to meet the market with a lighter and more modern identity, making them the most attractive choice - both for the consumers and for the centre owners. Sukker has made the new identity for Opus, making the graphic expression and the interior light and clean. It was important to keep the Norwegian identity and this is expressed throughout the use of natural materials, as well as in the menu and food concept. Some graphic elements such as the two patterns is integrated in the interior, as wallpapers and decals on glass surfaces. One pattern is inspired by cutlery, and the other pattern is made of the “O” in the logo gathered in waves. This is done both to work as profile elements and as a representation of the smell of good food."




Kohiya is a new Japanese café opening in Singapore. The target audience is young working adults aged 25-30 who like the Japanese culture of simplicity, modernity, and creativity. Teatime food and beverages are presented to this busy group of people as a new lifestyle experience.

All branding activities, from logo to packaging, are inspired by the Japanese traditional language – the Hiragana – and common colors and motifs used in Japanese designs.

The brand 'Kohiya' literally means “Coffee House” in Japanese. 'Kohi' means 'coffee' and 'ya' means 'house'. The Hiragana character 'ya' is made the central character of the logo. This character is brought to life by deriving characters, such as the giraffe mascot, from this logo. The circle around the character encompasses Zen ideology, which focuses on simplicity in life. It also houses the character 'ya' within it, hence adding weight to the meaning 'house', and bringing to mind the word 'home', into which customers are always welcome.

The strong and vivid use of red, white and grey in the series of packaging for different functions formulates a visual identity that is unified and presents itself distinctively different from competitors in the industry."




Type works really well with the colours.